Food and wine tourism is no longer just about tasting wine or sampling local products. Today, it has become a multisensory journey into the heart of Italy’s identity—an experience where sight, smell, taste, touch, and even sound intertwine to evoke genuine emotions.
More and more travelers are choosing rural destinations, often off the traditional tourist path, drawn by immersive experiences that combine natural landscapes, local culture, and authentic flavors. A simple visit to a winery or an olive mill turns into a day among vineyards, family stories, artisan workshops, guided tastings, and encounters with the people who passionately create these products every day.
A perfect example of this new approach is Scamporella, a culinary experience set in the hills of Cesena. It’s a dinner under the stars, among olive trees and vineyards, where guests enjoy traditional dishes made with local ingredients, seated on blankets laid out on the grass, surrounded by lanterns, candles, and live music. The natural setting, genuine cuisine, and informal atmosphere make every evening unique and unforgettable.
These experiences enrich not only the traveler but also the territory itself: small villages, lesser-known hills, and family-run farms become the heart of a sustainable, authentic, and regenerative tourism.
It’s no longer just about “local products,” but about stories to tell, relationships to build, and a cultural heritage that speaks through food and wine.
For Italian producers, this is the perfect moment to open up to a curious, respectful, and international audience seeking true and meaningful experiences. Alysei was created with this mission: to connect Italian excellence with the world, promoting the most authentic side of Italy through a digital ecosystem of targeted, trustworthy relationships.
It’s no longer just about selling a product—it’s about sharing an identity.
And that’s where multisensory wine tourism finds its greatest strength.